This campaign was to make people aware of the dangers of loan sharks.
My solution was to show the contradiction that even though someone may look nice and friendly does not mean that they are. Therefore, my models are friendly but they look approachable too but they have a threatening saying on a distressed top they are wearing. These tops could also be sold to create an awareness on the streets as it will raise eyebrows.
It has been rumoured that these tops will go into production somewhere in the UK
The Advent Calendar links
Window 11: Part 1:
Window 12: Part 2: