This brief was simulated. It was designed to make us to start to think about other platforms other than print for a campaign, underpinning our knowledge of professional practice in emerging technologies.


The brief is to create the promotional material for an exhibition at The Design Museum on British road signs since 1945. The event is sponsored by CoPilot GPS.

The digital campaign ranged from a identity to a mini site to a game to an app. Everything that I designed is meant for a digital platform.



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