This advert is to raise awareness of drugs within the Maori (New Zealand natives) community. It shows children playing around and mocking their fathers behaviour when they get ‘blazed’ – high on drugs. The idea is show the Maori fathers that their kids know what they are doing in order to stop the common drug driving problem in New Zealand. This advert is a possible nominate for the D&AD pencil awards.
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Annabelle Luce 